The summer season offers a full calendar of holidays, recreational opportunities, and occasions for gathering and celebration. These annual trends drive elevated shipping demand, requiring careful planning to stay ahead of seasonal pressures—or necessitating industry expertise and flexible solutions if plans fall short.
W.I.S. Logistics can be a personalized team of problem solvers for your summertime shipping needs, offering the knowledge and customized freight logistics needed for incomparable results. Let’s look at four considerations of particular importance when aiming for smart shipping strategies for summer.
- Refrigerated Freight
Demand for refrigerated trailers spikes in the summer as temperature-sensitive freight takes priority. That demand, combined with finite reefer capacity, can make securing reliable service more competitive. By aligning with a partner like W.I.S. Logistics, your shipments stay protected and on schedule. We have a network of Core Carriers who specialize in temperature-controlled trucks. And our specialists provide reliable quotes, always first ensuring there is a carrier ready and available.
- Seasonal Complexities
Working with a dedicated logistics partner who understands your business is especially valuable during the summer months, when tight capacity, shifting demand, and time-sensitive freight can add complexity to every shipment. The right partner helps you plan ahead, pivot quickly, and seize opportunities—even when the market is unpredictable. As a family-owned 3PL, we at W.I.S. Logistics treat your freight like our own. Our team members provide personalized customer care, and our long-term, dependable collaborations result in smart, efficient solutions.
- Market Pressure
In a deflationary market—where carrier capacity outweighs shipper demand—it may seem that securing trucks should be easy. But seasonal demand still creates pressure in key markets, especially with the surge of food and beverage shipments during summer. Having established trustworthy and solid partnerships with carriers who excel at efficient transportation, W.I.S. Logistics has built a strong foundation of respect and loyalty. This focus on long-term relationships equates to exceptional service and competitive rates for our customers—even when the market inevitably shifts.
- Load Visibility
Visibility into freight location is always important—but during the summer, when weather, holidays, and seasonal volume can all cause delays, real-time tracking becomes critical. Whether you are managing time-sensitive freight or navigating tight delivery windows, having access to digital tracking can give you the clarity and confidence to ensure your shipments are on track. W.I.S. Logistics is pleased to offer secure cloud-based tracking that assists in managing both costs and delivery data. The digital workflow of our Transportation Management System (T.M.S.) supplies our customers with data transparency and the most up-to-date information.
Summertime brings seasonal opportunities, along with unique shipping challenges. With W.I.S. Logistics as your logistics partner, your freight will continue to move smoothly, no matter what complications may arise. If you are ready to confidently navigate the summer shipping season, let’s talk about how W.I.S. Logistics can support your freight needs.